It is also recognised as one of the fastest growing industries that have a high potential of contributing to a sustainable social-economic growth in terms of employment, community enterprise developments, infrastructure etc.
We therefore use a sustainable inclusive model where we work with the full tourism value chain to develop and manage practices that consider the full circular impact. Our role and purpose is to support tourism and travel entities in adopting best practice and in turn promoting the realisation of the global Sustainable Development Goals (SDGs) in the African context.